Creative Design Studio · Cairo, Egypt
CREATING THE FEEL.
The Notion Design is a creative design studio shaping the concept, identity and experience of exceptional places.
CONCEPT . ATMOSPHERE . IDENTITY.
WHAT WE DO
A PLACE IS MORE THAN ITS ARCHITECTURE.
It is the feeling when you first arrive.
The atmosphere.
The way people move through it.
What they see, hear and remember.
The story it tells.
The Notion Design creates the ideas behind these experiences — translating a vision into a distinctive world through concept, space, identity and atmosphere.
Our Approach
FROM NOTION TO REALITY.
Every memorable place begins with an idea.
We take that idea and develop it into a complete design language — from the first concept and mood to the physical space and the identity surrounding it.
01
NOTION
Research, strategy and creative concept.
02
EXPERIENCE
Customer journey, atmosphere and spatial experience.
03
SPACE
Architecture, interiors, materials, lighting and physical expression.
04
IDENTITY
Branding, storytelling, signage and visual language.
05
REALIZATION
Visualization, creative direction and coordination through execution.
01
CONCEPT & EXPERIENCE
We define what a place should feel like before defining what it should look like.
02
HOSPITALITY & DESTINATION
We create distinctive concepts for places designed to be experienced.
03
SPATIAL & INTERIOR DESIGN
We translate the concept into physical space.
04
BRAND & PLACE IDENTITY
A memorable destination needs an identity beyond its walls.
05
VISUALIZATION & CREATIVE DIRECTION
We make ideas tangible.
Selected Work
WORK IN PROGRESS.
Current projects are in development. Selected work will be presented here as it is completed.
01
HOSPITALITY
Hotels, restaurants, beach clubs and destinations.
02
RESIDENTIAL
Private residences, branded residences and communities.
03
WELLNESS
Wellness, fitness and lifestyle destinations.
04
RETAIL & F&B
Retail environments, restaurants and lifestyle concepts.
05
EXPERIENCES
Spaces designed around culture, entertainment and social interaction.
About
WE DON'T JUST DESIGN SPACES.WE DESIGN THE NOTION BEHIND THEM.
The Notion Design is a creative studio built around one belief:
The strongest places begin with a strong idea.
HAVE A NOTION?
Let's turn it into a place.